Choosing A Medical Marketing Agency

Choosing A Medical Marketing Agency

The best thing you can do is start by finding the right agency now. Think about what your practice needs and invoke the power of foresight! Being in front of the growth curve is the best thing you can do.

It doesn’t take a Ph.D. to know that selecting an agency and inciting the initial creative ramp-up takes time. Inevitably, there will be some false starts as reality intrudes before traction sets in. There are many things to consider for before you hire—and no one benefits when energy and resources are sapped into doing catch up work.

What to look for when hiring an agency.

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Patient Touchpoints: A Tool for Growth

Patient Touchpoints: A Tool for Growth

Patient touchpoints or interactions define patient-centered care. They determine the total patient experience and overall satisfaction outcomes. With the continued growth of social media, medical professionals have new tools to evaluate and effect patient output into the social sphere. 

Moreover, mastering your patient touchpoint strategy is the cornerstone of winning at the word-of-mouth game. The best part? It doesn't cost a thing. 

A solid strategy for your practice!

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10 Tips for Marketing Your Practice

10 Tips for Marketing Your Practice

There is no one definitive strategy that works for every practice, and it may take a little trial and error to find what works best for you. But if you’ve resolved to take steps to improve your marketing results, it can help to find out what’s likely to be the most immediately beneficial. 

In that spirit, we created a short list of basic tips, in the hopes that a few of these can help you get started--or act as a tool for assessing your current position.

CLICK BELOW TO SEE THE DEFINITIVE LIST

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Magic Words For Marketing Your Practice

Magic Words For Marketing Your Practice

It’s been over 5 decades since David Ogilvy, the “Father of advertising”, published his list of influential advertising words. His list is impressively applicable and enduring in today’s digital marketing world.  He attributed the success of his campaigns to his meticulous research into consumer habits. 

Medical marketing requires a more orthodox approach than what's permitted in Retail. However, David’s list provides plenty of attention-grabbing words for medical professionals to use.

Here’s Ogilvy’s list of time-tested faves:

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